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During Disability Insurance Awareness Month (DIAM), LIFE‘s goal is to get Americans thinking about their disability insurance needs and, hopefully, to motivate them to do something to address those needs. Here are some of the ways LIFE hopes to accomplish this objective.

Mike Nolte Satellite Media Tour

Mike Nolte was pulled over by a State Trooper for driving too long in the passing lane. As he waited in the trooper‘s car, a tractor trailer struck the car causing it to burst into flames. The trooper was killed instantly, and Mike suffered third degree burns and was lucky to survive. He spent 10 weeks in the ICU. During his 15 months of rehab, Mike, the owner of a bridal salon, was unable to work. But thanks to disability insurance, money was not a concern during his recovery. On May 7, Mike will share his story with millions of Americans when he conducts interviews with television and radio stations across the country.

David Woods Radio Media Tour

Mike Nolte is not the only one who will take to the airwaves. On May 29, LIFE‘s president, David F. Woods, CLU, ChFC, will talk about disability risk and the importance of disability income protection in interviews with radio stations across the country.

Print Media Outreach

Throughout the year, LIFE reaches out to personal finance reporters at the nation‘s leading print publications. During May, LIFE‘s focus will be on story ideas relating to disability risk and disability insurance.


LIFE spends millions of dollars each year on advertising aimed at getting Americans to take stock of their life insurance needs. In the May 21, issue of Newsweek, LIFE will run its first-ever focused on the need for disability income protection. LIFE hopes to expand its Disability Insurance advertising in the years to come.

Public Service Announcements

In April and May, LIFE will distribute audio PSAs to thousands of radio stations across America. Stations will be offered 2 sets of PSAs. One set features commentary from LIFE‘s president, David F. Woods, CLU, ChFC, who talks about disability risk and discusses the role disability insurance can play in helping people manage the financial consequences associated with a disabling illness or injury. The other PSAs feature commentary from Cindy Wrenn, a Maryland woman who suffered a brain aneurysm at age 28. Thanks to disability coverage she had through work and on her own, her health crisis didn‘t derail her family‘s financial plans for the future. Each set of PSAs includes spots of the following duration: 60, 30, 20 and 15 seconds.

Milliman ‘True Odds of Disability‘ White Paper

LIFE has commissioned a White Paper from the global consulting firm, Milliman, Inc. that will examine Americans‘ true risk of suffering a disability. The paper will summarize and analyze information from a variety of data sources and academic studies, and LIFE plans to share the findings with the media and the general public.

DIAM on the LIFE Website and Blog

During May, the homepage of LIFE‘s website will feature a Disability Insurance realLIFEstory, a link to LIFE‘s Disability Needs Calculator, and consumer and industry information about the DIAM campaign. LIFE will also feature disability insurance content on its blog throughout the month of May.

Disability e-Cards

In late April, LIFE will launch a suite of electronic greeting cards, designed to give insurance professionals a new, cost-free way to communicate with people in their communities during DIAM and throughout the year. Three of the new e-Cards were developed specifically for use during the May campaign. You can access LIFE‘s new e-Cards on our homepage beginning April 25.

Producer Webinar

On May 10, at 1pm Eastern, LIFE and MDRT will jointly host a Disability Insurance Web Conference, exclusively for the benefit of MDRT‘s US members. Brian Ashe, CLU, past chairman of LIFE and past president of MDRT, will emcee the webinar, which will feature top producers sharing insights on how to connect with individual and employer clients.

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